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PRESS & TESTIMONIALS
Dana Does Desserts: former teacher unleashes baking passion
By Jack Deegan Mar 30, 2022 Comments
Ever since she was little, Pennington resident Dana has been passionate about baking and cooking.
She’s spent her life doing it with her family, and despite that passion, it wasn’t until recent years that she was able to turn it into a business and live out her dreams of owning her own creative business. Always considering herself an artist, she wanted to pursue a career where she could own her own creative business.
Dana Does Desserts breaks out the special recipes for holidays like Easter and Mother’s Day.
“I started probably about 10 years ago, just making it for my own kids or family members. I would make things just for fun, I’m an artist as well, not only do I bake but I really take the time to do fun colors and just make my products fun,” she said.
Before she started her new dream business, she worked as a teacher. It wasn’t until she moved to Pennington from Florida during the pandemic, that she took a chance to pursue the career she had always dreamed of and opened up Dana Does Desserts from her own home.
Since 2020, Dana, has been pursuing her dream career of running her own business baking and cooking deserts from her own home. Customers can order from her online menu or call her to set up an order. She fully specializes these cakes, cookies, chocolates and more in any way that her customers would like, even able to work with vegan and gluten-free substitutes. Since she is working from her own home, she is baking every day, making treats to satisfy her customers.
“When I moved to New Jersey a couple of years ago, I couldn’t move with my job so I was unemployed. And of course, it was Covid, so I said to myself, I always bake and I love what I do this is a passion of mine, maybe I could start advertising,” she said.
One of the things that makes her business unusual is that she started this business right out of her own home. She is lucky enough that her home actually has a side apartment with a kitchen, so she was able to turn that into her own personal studio to work out of. It makes everything very convenient for her since she’s able to work late without worrying about a commute.
The only negative part about working from home, for Dana, is not having a physical store to operate from, and that’s something she’s working toward.
“It would be nice if I had a storefront, unless I advertise nobody is going to know my business is here,” she said, adding, “If I had a small bakery, they would see it in town. Maybe people would want to stop in to get something and get that random business from a good location.”
Moss has an ever-changing featured menu with each holiday. She makes sure to theme her desserts to each event in very fun ways.
For holiday treats, she goes all out and makes sure that everything from the dessert’s design to the packaging itself fits the theme. Take Easter, for example: her Cake Pops will be chick cake pops, and she’ll make a cake with peeps around it, the plain silver packaging replaced with an Easter basket. She likes to make the dessert fun, and that includes the packaging.
“Whenever there’s a holiday, I always do special treats. I’m open year-round and just because I’m posting a special holiday treat, I can still do anything else you need to be made. But for the holiday, I like to do something fun!”
Something that Dana prides herself in is her ability to customize the desserts to people’s liking. She looks to be flexible in terms of what she can make. With any of the desserts on her website, if she can customize it for a customer, she will. A Nestle Crunch cake can easily turn into an M&M cake, if that’s what the customer would prefer.
Something she has a lot of experience with are vegan and gluten-free options, as she grew up with a gluten-free brother and vegetarian mother, so she knows how to work with substitutions.
“If you see something on the website I can make that using other vegan and gluten-free options as well,” she said, adding that “I’ve even had to do both vegan and gluten-free, and he said it was amazing!”
Dana said she has been thinking of innovative ways to get her business out there while helping people at the same time, and one of those ways has been with fundraising. She sells her desserts with 20% of all the profits going towards the PTO. It’s a way to get her business out there while also helping other people, which is very important to her.
“I even started doing fundraising, recently there were a couple of school events I helped out with the PTO. I give a percentage of the sale back to the school and it also helps my business, I’m trying to think of creative ways to help other people and get the word out about my business,” she said.
Dana is originally from Massachusetts. She has two daughters, Bella and Ava, who both love to dance, run track, play tennis, and of course bake with their mom.
She is also a teacher and teaches baking classes online. She enjoys art and painting and running marathons.
While she’s working towards opening up her own physical bakery, another goal she is trying to achieve is to work with bigger businesses for her. She said she’d “also love to grow my business more for people and events and businesses, I’d like to get into that some more.”
If you are interested in contacting Dana or ordering some of her delicious desserts, the best way to reach her is by calling her at 845-826-4585. She has a website with her current featured items and more information about it all which is at www.danadoesdesserts.com and social media @DanaDoesDesserts.
Hopewell Express NEWSPAPER - April 2022
Dana created a beautiful birthday package for my friend who had a big birthday. There were so many delicious treats and she really paid attention to detail. I will definitely order from her again.
I wanted to surprise my husband with his favorite cake. He also happens to be gluten free and cannot have eggs. Dana made a delicious and fudgy cake. She was also easy to work with. Thank you.
Rave Reviews from everyone ! The desserts were fantastic! Thanks again and definitely will be in touch in the future.
OMG, my cake was amazing! Thank you so much for making such a pretty and yummy cake. The red velvet was so moist and the cream cheese frosting was just right. The colors were perfect and my favorite part was the gold glitter! I am so glad my husband found you, we will be getting our cakes from you from now on.
Thank you so much, Dana Ulman Moss! These treats were a huge hit this weekend!
Thank you so much for the eggless cupcakes. The kids loved them! ❤️
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!